By now, I’m sure you’ve heard about BP’s verbal mis-steps. And their excuses. And their apologies. But I think they’ve got something else working.
See, they call people on the Gulf “small people” and refer to the Gulf itself is a big “ocean.” Then people get really really upset about that. Then BP apologizes, maybe makes fun of itself. Then we forgive them. And we forget about the other thing.
Because a little bad verbiage is much easier to apologize for and redeem oneself for than, you know, a massive oil spill.
Brilliant!